Category: Social Media Marketing

Podcasting… The Newest Content Branding Tool for Today’s Entrepreneur

Have you ever dreamed of working in radio? Well today that dream is not that far off. In fact, anybody can become a radio celebrity with just a few clicks of a button on your computer. It is called Podcasting. I am currently developing my platform to introduce my own podcast entitled Radio EBS –…

Brand Awareness – The Art of Storytelling To Sell A Brand or Idea

Recently I attended a business networking breakfast where the guest speaker was a professional “storyteller.” What occurred to me as I was drawn in … listening to his amazing story is that even with all the years of marketing and business development experience I may have, there is still so much more that I don’t…

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 7 of 7 part series) “E” is for Evolving DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. Evolving – The END is Not Really The END! We’ve come to the end of…

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 5 of 7 part series) “I” is for Integrated DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. What is an Integrated Marketing Campaign? Let’s first take a look at the word “Integrated”……

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 4 of 7 part series) “T” is for Targeted DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. So far we have covered the Affordable and Current components that make up the A.C.T.I.V.E….

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 3 of 7 part series) “C” is for Current DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. We covered Affordable campaigns in our last post. This post will focus on the Current…

4 Powerful Ways to Increase Facebook Likes and Engagement

DAVNA strategically teams with creative thinking individuals committed to not only the growth of small and micro entrepreneurs but also to the advancement and introduction of new methodologies and techniques designed to aid in our overall goals. Following is a contributing blog from one of our strategic partners who brings a wealth of experience and…

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 1 of 7 part series) Entrepreneurs seeking to grow a business in a stable economy face numerous challenges on any given day. Throw in an economic recession that is struggling to come out on the other side, and the challenges increase ten-fold. So what does this say about the future outlook for small business…