Category: Social Media

Market and Product Research – Niche & Marketing Creating VALUE In A Down Economy

Niche Marketing – Creating VALUE In A Down Economy by doing your Market and Product Research Market and Product Research is essential in allowing you to carve a niche within the AEC environment which has become more and more challenging as the market grows tighter. Trying to be all things to all people is exhausting and…

Podcasting… The Newest Content Branding Tool for Today’s Entrepreneur

Have you ever dreamed of working in radio? Well today that dream is not that far off. In fact, anybody can become a radio celebrity with just a few clicks of a button on your computer. It is called Podcasting. I am currently developing my platform to introduce my own podcast entitled Radio EBS –…

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 4 of 7 part series) “T” is for Targeted DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. So far we have covered the Affordable and Current components that make up the A.C.T.I.V.E….

4 Powerful Ways to Increase Facebook Likes and Engagement

DAVNA strategically teams with creative thinking individuals committed to not only the growth of small and micro entrepreneurs but also to the advancement and introduction of new methodologies and techniques designed to aid in our overall goals. Following is a contributing blog from one of our strategic partners who brings a wealth of experience and…

Social Media: Can a Service Based Company Get Business utilizing Social Media Resources?

Social Media is all the rage these days, if you haven’t been directed by colleagues to their Linked In, Facebook or Twitter account you’ve been living under a rock. Yet skepticism as to whether social media has a place in the corporate world is still very strong, while retail appears to be able to effectively…