The Story About MarketAtomy
The MarketAtomy Concept originally began to take form in 2010, but it was after a near-death experience that I encountered in August of 2012 in Rio de Janeiro, Brazil that it really came to fruition. At the time I was working hard to develop inroads into Brazil for US companies who were struggling to survive in an economic recession that was affecting the entire world.
In August of 2012 I was hit by one of Brazil’s rapid buses while crossing the street to my apartment in Copacabana. The resulting 8 weeks of recovery in Brazil before I was allowed to fly home and additional 4 months of surgeries and rehab put a serious dent in my entrepreneurial efforts in not only Brazil but also home in the US. About 2 weeks after returning to the United States I was diagnosed with PTSD as a result of the accident. My business hit a brick wall. Not only did my efforts in Brazil stop, but because of the PTSD I struggled to get back to business as usual in the US for fear of reliving my accident and the pain all over again.
During my recovery time however, the universe was not going to let me hide away. I had many colleagues and friends visit me exasperated because they had started their new businesses and were struggling to bring customers through their doors. They were “bleeding money” and couldn’t figure out how to turn the situation around. Through the process of consulting and mentoring them I uncovered that they had launched their businesses because they couldn’t find work during the recession and still needed to pay their bills. They started with a good product or service, but did not know how to build a business around it. As I continued to mentor them, I realized that I needed to find a way to communicate the concept of what a successful business looks like in a manner they would understand and comprehend. Hence, the introduction of MarketAtomy.
The MarketAtomy Concept is the study of the generative marketing anatomy of a successful corporate environment. It demonstrates how marketing is the lifeblood of any corporation. The BODY represents the target market; the BRAIN represents the Structure of the business, driving all other aspects including product or service development, implementation and delivery. Equally as important is the “HEART” of the business, which is Marketing and Branding. Your marketing and branding efforts identify and target who, when, how and why you are in business in the first place and communicate this to your customers. Finally, the ARTERIES and VEINS, which carry the vital marketing message throughout the body, represent the marketing channels and tools.
As in the human body, the BRAIN can’t operate without the HEART and the HEART can’t operate without the BRAIN. The same goes in Business. The WHY must get its directives from the HOW and the HOW must incorporate the WHY into all of its structures, systems and methodologies to effectively bring QUALIFIED customers through your door. With this understanding, it easier to incorporate the skills and tools needed to build a highly successful and robust business. Without Customers, there is no business!
Danna is a successful entrepreneur, author, trainer and public speaker. Danna’s proven experience is derived from more than 35 years working in Marketing, Business Development and Strategic Planning. Her expertise is currently benefiting businesses all over the globe.
She is the mother of 2 adult children and grandmother of three. Married for over 33 years to her best friend and soul mate, she loves to travel, read, write and draw. Her dream is to one day soon be able to travel the world and capture the memories through pen and ink in the form of writing and illustration. A graduate of the University of Central Florida’s College of Business, Danna holds degrees in both Marketing and Management Information Systems (MIS).
As a Business Growth Strategist and CEO of MarketAtomy, LLC her passion is empowering small and startup entrepreneurs to ensure that they start out on the right foot and stay on the path to financial freedom. As an experienced business coach and strategist Danna understands the intricacies involved in starting and running a successful business. Her efforts extend beyond the initial strategic planning process on into the implementation and monitoring phase. As an intricate component ingrained into her client’s business structure, she works diligently to keep her client’s accountable and on track to fulfilling their success goals.
David Olivo has worked as a Systems Engineer for
over 37 years. For the past 5 years he has served as a business coach for
entrepreneurs. His observation was most entrepreneurs lacked the fundamentals
of marketing – which led him on a quest.
Surely, there must be a way for “regular” folks to successfully market
themselves. Bottom line is not everyone can afford a Super Bowl commercial! This
began his quest to “hack” marketing –
make it simple and doable for everyone, not just those with deep pockets. His
engineering background meant that at the core – he knew that everything, even
marketing, can be broken down to a system and a process. This led him on a journey of research and
discovery and “The 5 Step Profit Formula”
through which he knows he can find $10,000-$50,000 in revenue for ANY business
in less than 45 minutes, without spending any additional money on marketing or
A graduate of the University of Central Florida’s College of Engineering, David holds a degree in Electrical Engineering. He brings more than 35 years of Systems Development and Program Management.