To change one’s life: Start immediately. Do it flamboyantly. No exceptions.” – William James Carpe Diem is my official mantra for 2011.Boldness is my “brand” this year – my motivation as I move through each day. If I have learned anything over the past two years is that I alone am responsible for my destiny,…
Niche Marketing – Creating VALUE In A Down Economy by doing your Market and Product Research Market and Product Research is essential in allowing you to carve a niche within the AEC environment which has become more and more challenging as the market grows tighter. Trying to be all things to all people is exhausting and…
How many times have you been knee-deep in a proposal and had 3-4 fellow colleagues standing in line clamoring for marketing materials to take to some new business development initiative? Sound familiar. If you are anything like me, when I am in proposal mode…my only response is to LEAVE ME BE! I have had others…
Last week’s blog centered on the art of marketing to create perception or branding strategy. After a meeting this morning with an engineering prospect who sought me out to help him develop a strategy to create inroads into the AEC environment, I thought that I would expand further on the topic of creating perception in today’s…
I have been working in this industry for quite a few years and I am still amazed at the length of time it takes industry decision-makers to realize that just because it has always been done a certain way, does NOT mean it is right today. Times they are a changin’. It is time to…
“out of the ashes of economic strife will rise a renewed focus on american prosperity”. This is my new brand moving forward in 2010. I don’t know how many of you watched the “State of Union Address” last night, but I could not help but be drawn to Obama’s determination and strength under fire. Here…
Personal Branding – be known for giving that little extra! Have you ever had one of those days when everything that happened seemed to culminate into one big finale? Today I got an email from BNET, one of the business sites that I subscribe to that was promoting a new book called “212-the extra degree”…
personal branding strategy “Your Image…Your Choice”. That is the tagline for the business of my new “best friend” Varian with Chosen Image Group. For those who don’t know already, I have been in the marketing biz for more than 25 years and can rattle off a number of proven reasons why firms need a branding…
Why not Train them? Ever wonder where clichés like throwing the baby out with the bath water and putting cart before the horse came from? What do they mean? Well this has been a pretty busy week in terms of lessons learned. By the way, did you know that cat’s paws cannot tell the difference…
Well it’s official. First there were the baby-boomers, the echo-boomers, Gen Xers, Millennials (Gen Yers)…Now we have the SMEXers (Social Media Experts). Ok, it’s not an official generational breakout, but it could be. In fact, I will bet that soon this generation would bypass all the others in size. Today I have been developing a…
