Author: Danna Olivo

Market and Product Research – Niche & Marketing Creating VALUE In A Down Economy

Niche Marketing – Creating VALUE In A Down Economy by doing your Market and Product Research Market and Product Research is essential in allowing you to carve a niche within the AEC environment which has become more and more challenging as the market grows tighter. Trying to be all things to all people is exhausting and…

Be Your Own Captain…Man The Plank

How many times have you been knee-deep in a proposal and had 3-4 fellow colleagues standing in line clamoring for marketing materials to take to some new business development initiative? Sound familiar. If you are anything like me, when I am in proposal mode…my only response is to LEAVE ME BE! I have had others…

Putting the Cart Before the Horse

Why not Train them? Ever wonder where clichés like throwing the baby out with the bath water and putting cart before the horse came from? What do they mean? Well this has been a pretty busy week in terms of lessons learned. By the way, did you know that cat’s paws cannot tell the difference…