Author: Danna Olivo

Strategic Planning – and the Courage to Follow your Passion!

Strategic Planning and the Courage to Follow your Passion! “You’ve got to follow your passion.  You’ve got to figure out what it is you love–who you really are.  And have the courage to do that.  I believe that the only courage anybody ever needs is the courage to follow your own dream.” Oprah Winfrey. Three…

Are We There Yet?

Any of us out there with kids have heard those four words at one time or another. This blog is taken from the journals of my husband (with his permission), as encouragement to any of you considering taking the entrepreneurship leap or just looking for that next “inspiration” in life. Again I observe that sadly…

Social Media- Can a Service Based Company Get Business Utilizing Social Media? (Part II)

Strategic Planning When incorporating Social Media into your Marketing program…it is important to begin with a strategy. Just like any other marketing tool, the social media strategy should incorporate the 5 primary strategic components: Describe your company’s unique selling proposition (USP). Define your target market. Point out the benefits of your products or services. Identify…

Social Media- Can a Service Based Company Get Business utilizing Social Media?

Can a Service Based Company Get Business utilizing Social Media?   Social Media is all the rage these days, if you haven’t been invited by colleagues to their Linked In, Facebook or Twitter accounts you’ve been living under a rock. Yet skepticism as to whether social media has a place in the corporate world is still very…

Your Strategic Plan – Your Guiding Light

Your Strategic Plan – Your Guiding Light “FOCUS – Follow one course until successful”  Gary Ryan Blair Your business Strategic Plan is the cornerstone of your business.  All businesses must have a clear vision of who they are, who their customers are and most importantly why their company is the right answer.    You have to…