I believe there’s an entrepreneur in each of us. We are all good at something, but we may not think that it’s something we can use as a business concept. A stay-at-home mom, for example, might be great at raising kids or managing a lifestyle, but she may not think those skills can translate into…
Entrepreneurship is all about selling a commodity (service or product) that people want or need at a price they’re willing to pay. The experience the customer walks away represents the true value that you bring to the table. It is what will keep them coming back and have them broadcasting their experience to all of…
I do love a good series. One of my most recent happens to be the Game of Thrones. Granted, I got a very late start getting involved in the series…my husband has read all the books and has been a devout follower since the beginning. This is a good thing because he often…
As entrepreneurs it’s difficult to develop a leadership culture that challenges the “status quo” without putting yourself on the line. For years I have been challenged repeatedly on my so-called “Thinking Outside The Box” mentality. It is both my strength and my weakness. My ideas tend to be so grandiose at times that others either…
I have been working for the past year and half to break into the Digital Marketing arena to help brand MarketAtomy before my target market with informational webinars. I knew THAT this was important to do for my business…I even knew WHAT the subject matter and message would be, but I still kept putting it…
Overcoming the FEAR of Public Speaking. Part 2 In my last blog I spoke to you about the life-transforming events that led me down the path to overcoming my fear of public speaking. This week’s blog will focus on the lessons learned during my transformation process. Research shows that the #1 fear in America is public speaking…beating…
A Memo To My Perfectionist Self…Sit Down and Shut Up! Overcoming the FEAR of Public Speaking. Part 1 Face It! There’s no getting around having to speak in public at some point in out lives. Whether for your job, school, networking or any other event you are expected to take the stage and talk…some of us…
market and product research – to what degree should the fear of competitive espionage determine your marketing/pr program? Good News….Bad News. Which would you like first? Here’s the good news – business has been tough over the last few years…but the economy looks to be at the bottom and things are starting to look up….
Integrated Marketing To succeed in today’s economic market, AEC firms large and small need to be able to market to their target audience more efficiently and economically than ever before. As marketers we are all aware of the importance of targeted marketing to different generational learning styles and buying habits. Basic marketing 101 teaches that…
On the Road Again! Our International Partnership Brokering efforts continue in Brazil as we bring viable US Architectural, Engineering, Construction (AEC) and Technology solutions for the many immediate opportunities ongoing as a result of the upcoming 2014 World Cup and 2016 Olympics. I just arrived in Rio for my next to last trip this year…
