Integrated Marketing To succeed in today’s economic market, AEC firms large and small need to be able to market to their target audience more efficiently and economically than ever before. As marketers we are all aware of the importance of targeted marketing to different generational learning styles and buying habits. Basic marketing 101 teaches that…
On the Road Again! Our International Partnership Brokering efforts continue in Brazil as we bring viable US Architectural, Engineering, Construction (AEC) and Technology solutions for the many immediate opportunities ongoing as a result of the upcoming 2014 World Cup and 2016 Olympics. I just arrived in Rio for my next to last trip this year…
Working Together Like a Precision Time Piece Type in “SEO white paper” into your Google search bar and you’ll get over 8.8 million hits –“Social Media Marketing” will get you over 159 million hits! Thus, if you want to learn more about either, you have plenty of options to choose from (Wikipedia definition links SEO…
Creating Brand Awareness Recently I attended a business networking breakfast where the guest speaker was a professional “storyteller.” What occurred to me as I was drawn in … listening to his amazing story, is that even with all the years of marketing and business developmentexperience I have and understanding the importance of having a Branding…
Last time I went to a show in the Amway Arena in Orlando I couldn’t help but notice the staging, lighting, graphics and everything that went into this massive production. Every little detail reinforced and built upon the theme of the entire concert perfectly. Although the artists are amazingly talented, the imagery just enhanced the…
“..know when to hold ’em…when to fold ’em!” Kenny Rogers may not have been talking about business development and professional networking when he recorded this famous ballad…but the overall concept remains true. As I sit here in the early morning hours I am replaying the past two years since deciding to venture out on my…
Your Branding Strategy lays the roadmap for the message you want to communicate to your customers and the world about your company. How you want to be known…what do you want to first pop into the head of a client who thinks of you. Quality? Dependable? Expert? When I say “it’s the real thing”…what do…
We all have heard the concept of Branding Strategy but do you have one? Do you know if your marketing message is being received? Are you sure it is the right message? Have you checked lately? Have you ever had the experience of a common marketing concept explained in a way that shed a whole…
In my previous blog, I spoke of three key skills to success, required to support your Strategic Planning: Patience Discipline Active listening I spoke of how you must have the patience to plan the work, and accept that the business development cycle takes time. You must have the discipline to take a step every day…
If I’ve learned anything about Strategic Planning it’s that it requires three key skills: Patience Discipline Ability to listen Patience – just because you have a strategic plan, doesn’t mean it will happen on your schedule! Though the straight path is always preferable, to get to the top of a mountain, the winding road takes…
