Release Your Closet Entrepreneur! (Part 1 of 2)
I believe there’s an entrepreneur in each of us. We are all good at something, but we may not think that it’s something we can use as a business concept. A stay-at-home mom,...
S.E.R.V.I.C.E. = The KEY Enhancing Customer Experience
Entrepreneurship is all about selling a commodity (service or product) that people want or need at a price they’re willing to pay. The experience the customer walks away...
FIRE! FIRE! FIRE!
I do love a good series. One of my most recent happens to be the Game of Thrones. Granted, I got a very late start getting involved in the series…my husband has read all...
Creating a Culture That Feeds BIG Dreams!
As entrepreneurs it’s difficult to develop a leadership culture that challenges the “status quo” without putting yourself on the line. For years I have been challenged...
Wolf Under Fire!
I have been working for the past year and half to break into the Digital Marketing arena to help brand MarketAtomy before my target market with informational webinars. I knew...
A Memo To My Perfectionist Self…Sit Down and Shut Up! (Part 2)
Overcoming the FEAR of Public Speaking. Part 2 In my last blog I spoke to you about the life-transforming events that led me down the path to overcoming my fear of public...
A Memo to my Perfectionist Self…Sit Down and Shut Up!
A Memo To My Perfectionist Self…Sit Down and Shut Up! Overcoming the FEAR of Public Speaking. Part 1 Face It! There’s no getting around having to speak in public...
Market and Product Research – Can You Effectively Survive Doing Business In A Vacuum?
market and product research – to what degree should the fear of competitive espionage determine your marketing/pr program? Good News….Bad News. Which would you like first?...
Strategic Planning – Using Integrated Marketing
Integrated Marketing To succeed in today’s economic market, AEC firms large and small need to be able to market to their target audience more efficiently and economically than...