Category: Business Development

Brand Awareness – The Art of Storytelling To Sell A Brand or Idea

Recently I attended a business networking breakfast where the guest speaker was a professional “storyteller.” What occurred to me as I was drawn in … listening to his amazing story is that even with all the years of marketing and business development experience I may have, there is still so much more that I don’t…

Name Your Price!

Developing Forecasted Revenue Projections One objection most frequently encountered when working with new entrepreneurs during my strategy sessions has to deal with building revenue projections. It is difficult for new entrepreneurs to comprehend putting a number on paper when there isn’t any revenue history to back up their projections. My response to their objections may…

Understanding the Emotional Side of Entrepreneurship

What makes a great entrepreneur? What motivates someone to want to venture out in his or her own business? As business growth strategist this is a question I often ask my clients and myself during our initial get-to-know you phase. There are well-documented characteristic traits that describe great entrepreneurs like Opportunistic, Risk-Taker, Visionary or Problem…

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 7 of 7 part series) “E” is for Evolving DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. Evolving – The END is Not Really The END! We’ve come to the end of…

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 6 of 7 part series) “V” is for Versatile DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. Building a Versatile Marketing Campaign? When planning any campaign whether long or short term it…

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 3 of 7 part series) “C” is for Current DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. We covered Affordable campaigns in our last post. This post will focus on the Current…