I have a very good friend and mentor named Don Ward that has built an influential empire around himself merely through the exchange of FAVOR. I had never heard the term used in this context before meeting Don, but it has always been a philosophy I have adhered to all of my life without even…
I’d like to bring your attention to this blog title. Have you ever had an idea that you’ve kept to yourself and soon found that someone else had the same idea and made something of it. How did you feel? Were you discouraged…feeling as though that was your idea and someone took it from you?…
Creating Brand Awareness Recently I attended a business networking breakfast where the guest speaker was a professional “storyteller.” What occurred to me as I was drawn in … listening to his amazing story, is that even with all the years of marketing and business developmentexperience I have and understanding the importance of having a Branding…
“..know when to hold ’em…when to fold ’em!” Kenny Rogers may not have been talking about business development and professional networking when he recorded this famous ballad…but the overall concept remains true. As I sit here in the early morning hours I am replaying the past two years since deciding to venture out on my…
Recently I attended a business networking breakfast where the guest speaker was a professional “storyteller.” What occurred to me as I was drawn in … listening to his amazing story is that even with all the years of marketing and business development experience I may have, there is still so much more that I don’t…
Developing Forecasted Revenue Projections One objection most frequently encountered when working with new entrepreneurs during my strategy sessions has to deal with building revenue projections. It is difficult for new entrepreneurs to comprehend putting a number on paper when there isn’t any revenue history to back up their projections. My response to their objections may…
What makes a great entrepreneur? What motivates someone to want to venture out in his or her own business? As business growth strategist this is a question I often ask my clients and myself during our initial get-to-know you phase. There are well-documented characteristic traits that describe great entrepreneurs like Opportunistic, Risk-Taker, Visionary or Problem…
(Part 7 of 7 part series) “E” is for Evolving DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. Evolving – The END is Not Really The END! We’ve come to the end of…
(Part 6 of 7 part series) “V” is for Versatile DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. Building a Versatile Marketing Campaign? When planning any campaign whether long or short term it…
(Part 3 of 7 part series) “C” is for Current DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. We covered Affordable campaigns in our last post. This post will focus on the Current…
