Category: Funding

Name Your Price!

Developing Forecasted Revenue Projections One objection most frequently encountered when working with new entrepreneurs during my strategy sessions has to deal with building revenue projections. It is difficult for new entrepreneurs to comprehend putting a number on paper when there isn’t any revenue history to back up their projections. My response to their objections may…

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business-Part 2

(Part 2 of 7 part series) “A” is for Affordable Over the next 6 blogs we will be working our way through the A.C.T.I.V.E. Marketing concept highlighting the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. A small business owner…