Marketing and Advertising

November 11, 20150Comments

Market Research…Getting The Answers You Need!

Today I am presenting before a group of new entrepreneurs the importance of Market Research and Analysis in growing their businesses. It is fascinating how many individuals jump into the

by Danna Olivo

Branding Strategy

Market and Product Research

Marketing

Marketing and Advertising

Metric Analysis

Strategic Planning

September 17, 20150Comments

Can You Effectively Survive Doing Business In A Vacuum?

To What Degree Should the FEAR of Competitive ESPIONAGE determine your Marketing/PR Program? Good News….Bad News. Which would you like first? Here’s the good news – business has been tough over

by Danna Olivo

Business Development

Marketing and Advertising

Strategic Planning

Training

July 22, 20150Comments

Understanding the Emotional Side of Entrepreneurship

What makes a great entrepreneur? What motivates someone to want to venture out in his or her own business? As business growth strategist this is a question I often ask

by Danna Olivo

Branding Strategy

Marketing and Advertising

Personal Branding

Training

Uncategorized

June 25, 20150Comments

The Cost of Changing a Bad First Impression

It takes on average 6 months of interactive face-to-face interaction to change a bad impression! Hard to believe right? It takes just a quick glance, maybe three seconds, for someone to

by Danna Olivo

Branding Strategy

Business Development

Marketing and Advertising

Metric Analysis

Strategic Planning

June 25, 20150Comments

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 6 of 7 part series) “V” is for Versatile DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller

by Danna Olivo

« Older Articles