Category: Marketing and Advertising

Podcasting… The Newest Content Branding Tool for Today’s Entrepreneur

Have you ever dreamed of working in radio? Well today that dream is not that far off. In fact, anybody can become a radio celebrity with just a few clicks of a button on your computer. It is called Podcasting. I am currently developing my platform to introduce my own podcast entitled Radio EBS –…

Market Research…Getting The Answers You Need!

Today I am presenting before a group of new entrepreneurs the importance of Market Research and Analysis in growing their businesses. It is fascinating how many individuals jump into the world of entrepreneurship without truly knowing who their IDEAL customers are, where they are located and how to reach them. In an environment that is…

Can You Effectively Survive Doing Business In A Vacuum?

To What Degree Should the FEAR of Competitive ESPIONAGE determine your Marketing/PR Program? Good News….Bad News. Which would you like first? Here’s the good news – business has been tough over the past several years…but the economy is finally showing signs of strengthening and demonstrating some stability. Now for the bad news – Although things are looking…

Brand Awareness – The Art of Storytelling To Sell A Brand or Idea

Recently I attended a business networking breakfast where the guest speaker was a professional “storyteller.” What occurred to me as I was drawn in … listening to his amazing story is that even with all the years of marketing and business development experience I may have, there is still so much more that I don’t…

Understanding the Emotional Side of Entrepreneurship

What makes a great entrepreneur? What motivates someone to want to venture out in his or her own business? As business growth strategist this is a question I often ask my clients and myself during our initial get-to-know you phase. There are well-documented characteristic traits that describe great entrepreneurs like Opportunistic, Risk-Taker, Visionary or Problem…

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 7 of 7 part series) “E” is for Evolving DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. Evolving – The END is Not Really The END! We’ve come to the end of…

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 6 of 7 part series) “V” is for Versatile DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. Building a Versatile Marketing Campaign? When planning any campaign whether long or short term it…

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 5 of 7 part series) “I” is for Integrated DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. What is an Integrated Marketing Campaign? Let’s first take a look at the word “Integrated”……

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 4 of 7 part series) “T” is for Targeted DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. So far we have covered the Affordable and Current components that make up the A.C.T.I.V.E….