Entrepreneurship is all about selling a commodity (service or product) that people want or need at a price they’re willing to pay. The experience the customer walks away represents the true value that you bring to the table. It is what will keep them coming back and have them broadcasting their experience to all of…
I do love a good series. One of my most recent happens to be the Game of Thrones. Granted, I got a very late start getting involved in the series…my husband has read all the books and has been a devout follower since the beginning. This is a good thing because he often…
As entrepreneurs it’s difficult to develop a leadership culture that challenges the “status quo” without putting yourself on the line. For years I have been challenged repeatedly on my so-called “Thinking Outside The Box” mentality. It is both my strength and my weakness. My ideas tend to be so grandiose at times that others either…
market and product research – to what degree should the fear of competitive espionage determine your marketing/pr program? Good News….Bad News. Which would you like first? Here’s the good news – business has been tough over the last few years…but the economy looks to be at the bottom and things are starting to look up….
Integrated Marketing To succeed in today’s economic market, AEC firms large and small need to be able to market to their target audience more efficiently and economically than ever before. As marketers we are all aware of the importance of targeted marketing to different generational learning styles and buying habits. Basic marketing 101 teaches that…
Working Together Like a Precision Time Piece Type in “SEO white paper” into your Google search bar and you’ll get over 8.8 million hits –“Social Media Marketing” will get you over 159 million hits! Thus, if you want to learn more about either, you have plenty of options to choose from (Wikipedia definition links SEO…
We all have heard the concept of Branding Strategy but do you have one? Do you know if your marketing message is being received? Are you sure it is the right message? Have you checked lately? Have you ever had the experience of a common marketing concept explained in a way that shed a whole…
In my previous blog, I spoke of three key skills to success, required to support your Strategic Planning: Patience Discipline Active listening I spoke of how you must have the patience to plan the work, and accept that the business development cycle takes time. You must have the discipline to take a step every day…
As you look at your corporate Strategic Plan, do you see Partnerships in Business in your future? It’s time to wake up and accept that the game has changed and to survive you need to step yours up! Waiting and hoping that “things will get back to normal is a bad plan…hopefully it isn’t yours!…
Did you know that you can use personal strategic planning to recession proof your position? We’ve all been affected, some more than others, but the recent recession has left many of us out of work or unsure about how long our current employment status will last. The Government says that things are turning around…but you…
