Category: Strategic Planning

Market and Product Research – Niche & Marketing Creating VALUE In A Down Economy

Niche Marketing – Creating VALUE In A Down Economy by doing your Market and Product Research Market and Product Research is essential in allowing you to carve a niche within the AEC environment which has become more and more challenging as the market grows tighter. Trying to be all things to all people is exhausting and…

Podcasting… The Newest Content Branding Tool for Today’s Entrepreneur

Have you ever dreamed of working in radio? Well today that dream is not that far off. In fact, anybody can become a radio celebrity with just a few clicks of a button on your computer. It is called Podcasting. I am currently developing my platform to introduce my own podcast entitled Radio EBS –…

Market Research…Getting The Answers You Need!

Today I am presenting before a group of new entrepreneurs the importance of Market Research and Analysis in growing their businesses. It is fascinating how many individuals jump into the world of entrepreneurship without truly knowing who their IDEAL customers are, where they are located and how to reach them. In an environment that is…

Can You Effectively Survive Doing Business In A Vacuum?

To What Degree Should the FEAR of Competitive ESPIONAGE determine your Marketing/PR Program? Good News….Bad News. Which would you like first? Here’s the good news – business has been tough over the past several years…but the economy is finally showing signs of strengthening and demonstrating some stability. Now for the bad news – Although things are looking…

Brand Awareness – The Art of Storytelling To Sell A Brand or Idea

Recently I attended a business networking breakfast where the guest speaker was a professional “storyteller.” What occurred to me as I was drawn in … listening to his amazing story is that even with all the years of marketing and business development experience I may have, there is still so much more that I don’t…