Category: Strategic Planning

Weathering the PERFECT STORM!

Recently my life has become a mass flurry of activity resulting from the culmination of multiple planned events all coming together and breaking loose in the perfect storm. We’ve all heard the saying… “Be careful what you wish for…because it just may come true.” Strategic planning is not finite but rather a living, breathing entity…hence…

Name Your Price!

Developing Forecasted Revenue Projections One objection most frequently encountered when working with new entrepreneurs during my strategy sessions has to deal with building revenue projections. It is difficult for new entrepreneurs to comprehend putting a number on paper when there isn’t any revenue history to back up their projections. My response to their objections may…

Understanding the Emotional Side of Entrepreneurship

What makes a great entrepreneur? What motivates someone to want to venture out in his or her own business? As business growth strategist this is a question I often ask my clients and myself during our initial get-to-know you phase. There are well-documented characteristic traits that describe great entrepreneurs like Opportunistic, Risk-Taker, Visionary or Problem…

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 7 of 7 part series) “E” is for Evolving DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. Evolving – The END is Not Really The END! We’ve come to the end of…

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 6 of 7 part series) “V” is for Versatile DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. Building a Versatile Marketing Campaign? When planning any campaign whether long or short term it…

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 5 of 7 part series) “I” is for Integrated DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. What is an Integrated Marketing Campaign? Let’s first take a look at the word “Integrated”……

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 4 of 7 part series) “T” is for Targeted DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. So far we have covered the Affordable and Current components that make up the A.C.T.I.V.E….

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business-Part 2

(Part 2 of 7 part series) “A” is for Affordable Over the next 6 blogs we will be working our way through the A.C.T.I.V.E. Marketing concept highlighting the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. A small business owner…