As a small business owner, I have found that one of the areas that I struggle with the most is continuing to come up with new content on a regular basis to use as lead generators for my brand. I have a great deal of intellectual property to pull from, but finding the time to break it down and organize it in a way to drive new traffic to my business is not only time consuming and challenging. As a marketer and business strategist, I know just enough about the digital arena to be dangerous. I know what needs to be done and how it should be done, but I don’t have the time to continuously generate new and refreshing content.

Does this sound familiar to you?

Let me introduce you to Private Label Rights (PLR) Content. The problem with writing fresh content from scratch is that it takes a lot of time and effort. PLR content allows you to tap into a library of pre-written content that you can customize to your brand for virtually pennies on the dollar.

Following are 7 benefits to utilizing PLR content to help grow and brand your business.

Create Fresh Blog Posts With PLR Articles

How long does it take you to write the first draft of a new blog post? How long from idea to getting the words on the page? If you’re quick, this could take as little as 30 minutes, provided you have an idea to begin with and don’t require much research. Me, I will often spend 2-3 hours writing a blog from scratch. Part of that time commitment is because I’m a perfectionist.

But what about those days when inspiration doesn’t strike? That’s when white label content comes to the rescue. You don’t have to go searching for something to blog about. Instead you start with a well-researched idea and the majority of your content is pre-written for you. Your job is to tweak it and add to it, so it speaks to your audience.

Drastically Reduce Brainstorming & Research Time

Good digital content is well researched and planned out. Some PLR customers buy packs to help during those periods when time does not allow for the effort needed to write a quality piece for publishing. Some people use the PLR content to trigger their own creative abilities to write their own content. However, you can use the actual written content as well, but realize that you save more than the time it takes you to write. You also save the hassle of brainstorming and researching.

Eliminate Writer’s Block With Pre-Written Content

Writer’s block. How many of you have fallen into this black hole. I can tell you that my most creative time is early morning hours between 4am and 10am. When schedules force me outside of that creative window I often find myself staring at a blank screen, trying to come up with something to write about, only to have the cursor blink angrily at me because the words don’t flow? This is where having my PLR resources to pull from helps a great deal.

Stick To Your Content Publishing Schedule

The fastest means of building a brand and following is to be consistent is what you publish and when. The big search engines love fresh content on your site. Your readers love to hear from you regularly. PLR content helps in cases of vacation breaks, health breaks or busy work periods. Consistency is key.

Pick up a pack of 10 pre-written articles. Paste each of them into individual blog post drafts. Set aside a little time to edit, tweak, form at, and add images. Then you have 10 new blog posts ready to publish whenever you need them. 

Here’s how to make each blog post your very own in 3 very simple steps:

  1. Change The Title — Pick a keyword and rework the title to include the term you want to rank for. Or change it to something catchy that you think will resonate with your audience.
  2. Customize It For Your Readers — This doesn’t have to be complicated or hard. Throw in a reference or example that speaks directly to them. Personal stories go a long way in creating interest and building a following. If you resonate with a particular subject or blog, incorporate your personal experience. 
  3. Add An Image (Or Two) — Last, but not least, add a couple of images or graphics to your post. I personally use an image provider at This image portal provides royalty free images and footage at a very reasonable price. Not only will it make your content unique, it’s another chance to customize the pre-written content to speak to your particular target audience. As an added bonus, graphics help you get your readers’ attention and promote your content on social media.

Keep Your Readers Engaged With Blog Post Series

One way to keep readers engaged is to run a series of related blogs or articles.I want readers to stick around and read multiple posts. I’m sure you feel the same. But it takes a little time to get someone hooked on a blog that’s new to them. Interlink these blog posts so that readers can go back and read previous blogs as well.

As a book author, I often will introduce a new book or even one of my older books by posting a chapter at a time in a series.

How can private label rights content help? Simple — an article pack is essentially 10 related pieces of content, or … you guessed it, a blog post series. You don’t have to research the topic. You don’t have to come up with 10 different blog post ideas. Best of all, you don’t have to write them from scratch.

Grow Your List With Content Upgrades Made From PLR

Content upgrades are an ideal way to build your list. Let’s look at how you can quickly create content upgrades (lead-gen freebies) with a PLR pack

One way to upgrade from your initial PLR post is by packaging related content into one Word document. Develop a title page, as well as a page about the author, and a resources section if desired and add to the document. Offer this entire document as a PDF in exchange for the readers’ name and email in an Opt-In form.

Save Money When Creating Paid Products & Membership Site Content By Using PLR Instead Of Ghostwriters

You can also use PLR to create paid products like ebooks and courses, or use it as part of your membership site content.

Start with the PLR pack and customize it as your own. Just like with blog posts, you’ll add your voice, your style, your examples, your formatting, and your graphics. The majority of the research and writing will be done for you. Then compile it into an ebook or course that you sell, or drip the content out through your membership site.

There are a right way and a wrong way to use white label content. It can be a powerful tool and a shortcut to creating custom content for your audience. But simply copying and pasting the PLR articles to your site will get you little to no results. It’s all in the quality of the materials you get and what you do with those materials. We have a downloadable report highlighting why and how to use PLR Digital Content to build your lead generation list. You can download the report .

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