Journey Mapping Live Educational Series

The purpose of a business is to create a customer who creates customers. —Shiv Singh

Check out below for a description
of what the series includes.

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Of RAVING FANS?

Complete the information to the left to receive a list up upcoming dates and times for the Live Journey Mapping Training Series!

Module #1

Growing a Sustainable Business Through Customer Journey Mapping

This 40-minute interactive educational presentation teaches entrepreneurs how to build a foundation for growth by focusing on the customer’s experience and expectations. The ultimate goal being to develop advocates on the back end that believe in your product/service and want other to share in the same experience they did.

What attendees will learn is…

  • What is needed to build a foundation for success?
  • What is Customer Journey Mapping?
  • What are the benefits to both the company and the customer?
  • What are the 5 foundational components of Journey Mapping?
  • What is the difference between MACRO and MICRO Journey Views?
  • What is the Purpose behind Journey Mapping?

Module #2

Journey Mapping: 6 Steps to Building a Tribe of Loyal Advocates

This 40-minute interactive educational presentation is designed to help entrepreneurs learn how to build a customer journey filled with micro-moments leading to customer loyalty and ultimately advocacy. These 6 steps highlight the process to gaining greater understanding of how your customers currently interact and engage with your brand, and how your products or services fit into their lives, schedules, goals and aspirations.

What attendees will learn is…

  • How to uncover the Sweet Spot where Customer Goals and Your Own Align
  • How to Identify all of the touchpoints (micro moments) in the customer journey
  • How to recognize the pain points and clarify the underlying issues
  • What is needed to confirm that your solution leads to moments of delight
  • How to experience the Journey…Yourself
  • How to visualize your journey Map.

Module #3

Building a Customer Touchpoint Map

This 40-minute interactive educational presentation Will help entrepreneurs understand how to identify the multiple touchpoints within the brand awareness process and how to map them for inclusion in the Journey Mapping process. Also known as micro moments, touchpoints do not follow a linear pathway but rather can enter the Journey as multiple points in the process. Attendees will walk away with an understanding of:

  • That a Touchpoint is
  • What they are important
  • How touchpoints tell the story behind the Brand
  • How to build/create touchpoints
  • What do customers expect from touchpoints?
  • How to manage touchpoints outside the Brand’s control

Module #4

Finding the “Sweet Spot” when Customer Goals and Your Goals Align

This 40-minute interactive educational presentation is designed to teach entrepreneurs how to align their goals to the customer…not the other way around. Too often entrepreneurs lose sight of the customer’s goals placing too much emphasis on their product/service. This program will introduce a process to entrepreneurs using the S.M.A.R.T. system, on how to interact with the customer to identify their expectations or goals upfront, ultimately leading to an undeniable and results-oriented experience.

Attendees will learn how to use the S.M.A.R.T. system approach…

  • Specific – What is the specific expectation of the customer at each touchpoint?
  • Measurable – Can it be measured: How clear is the expected result?
  • Achievable – Are the goals overarching…are they stretching the boundaries enough?
  • Results-Focused – Are the action steps actually leading to the result?
  • Time-Bound – What is the end game? Is it achievable?