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Website Design - Website Development - SEO - Digital Marketing
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Website
As the online storefront for your esteemed business, we pride ourselves on providing a tailored approach to website design and implementation to meet all your online needs. We focus on design, content, and interactive elements crafted to engage and convert visitors, all within a secure environment. Our goal is to ensure that every visit to your site is seamless and satisfying.
Landing page
Our approach to landing page design ensures that your first impression is a lasting one. We specialize in creating visually compelling, user-friendly landing pages that are designed to engage visitors and drive conversions. By combining strategic layout, captivating visuals, and persuasive content, we create landing pages that not only attract attention but also encourage action.
mobile app
Use experience is forefront in our approach to mobile app design, ensureing that your users have an exceptional experience on every visit. We specialize in creating visually stunning, user-friendly mobile apps designed to engage and retain users. By combining intuitive navigation, captivating visuals, and seamless functionality, we develop apps that not only attract attention but also encourage consistent use.
seo
All of the best content is useless unless it can be easily accessible. Our approach to SEO ensures that your website stands out in search engine results, driving organic traffic and boosting your online visibility. We specialize in optimizing your site with targeted keywords, high-quality content, and effective link-building strategies. By analyzing and adapting to the latest search engine algorithms, we ensure your site ranks higher and attracts the right audience.
Web Design and Development
Whether seeking a simple starter website or a robust interactive site…Every website production follows a PROCESS. At MarketAtomy we believe that in order to be the best stewards of your valued dollars, it is imperative that the process reflect the vision you have for your company from the start. As strategists we work with you to ensure that your website is functional, responsive and meets your present and future needs. We work with you and your web designers as part of your marketing team to ensure that your vision is carried out throughout the process.
Introducing the PROCESS
Our digital development process begins with Discovery, where we understand your goals and audience. In the Plan phase, we create a detailed roadmap to guide the project. During Design, we craft visually appealing and user-friendly interfaces. In the Develop phase, we bring these designs to life with robust, scalable code. We then Launch your digital solution, ensuring everything runs smoothly. Finally, Beyond, we provide ongoing support and optimization to keep your digital presence thriving.
Step 1: Discovery
The discovery phase should always be the first step to any web project. Before jumping into development, it is important to understand what you want your site to accomplish. Is it just informational…do you want it to generate leads…will it be a virtual sales environment? All of these questions must be answered before the development process begins. This phase will set the tone for how you will approach your SEO and marketing of your website.
Step 2: Plan
Once you’ve fleshed out some of your ideas in the discovery phase, it’s time to start putting them to work in some concrete plans for your site. It begins with developing a wire diagram of how the site will look and interact. Budget and scheduling decisions are made during this phase of the development process. Action items are identified and responsibilities assigned. The number one reason that websites are pushed late is because someone did not deliver on assigned tasks. It is for this reason that a project manager is assigned to ensure that everyone understands the assigned tasks and meet the deliverable timeline.
This phase will involve working on things like the site-view, which include naming conventions, site mapping and examining the current site structure is applicable. Page-views will be incorporated into the wire diagram, and content will be gather such as copy, images and videos. Navigation will also be addressed.
Step 3: Design
Phase three is where your site begins to take shape. Site mapping and style guides, colors and font selections take place. Connect is beginning to be developed and images or collected and catalogued. Clickable prototypes are created to ensure that everyone's on the same page.
Step 4: Develop
This is where the magic happens, and your ideas come to life. Not only is the front-end look (what you see) addressed here, but any back-end solutions (what you don’t see) are created as well. Unless you're building a static site, you'll need a database and some way to communicate with the database. You'll also likely need integrate a Content Management System like WordPress at this stage. The end of this step is always testing.
Step 5: Launch & Beyond
Now that your site has been created, it's time
to launch! Launch also includes finding a point where you're moving from site
development to site maintenance. A maintenance plan should be established. If
you've built the site on something like WordPress then it's relatively simple to
change content as needed if you have an internal IT person. If desired your
site developer may be an option for maintenance. It's good idea to have a post-launch meeting
to discuss the project and any glitches that might come up during launch.
There's no true "end" to any website. Technology on the web is
changing daily, and you'll need to be prepared for that.