New Book Reveals: The 7 Steps to Understanding the SCIENCE of Business Funding
This simple and easy-to-read guide will highlight the WHY, WHEN and HOW of Funding your Small Business.
In this Ebook You Will Discover...
Type Of Funding
The different types of funding available to you, depending on YOUR situation
Investor Speak
How to speak in the language an investor understands
Preparation for the ASK
The questions you MUST answer before an investor will take you seriously
Viability Test
An 8 point Viability Test of your business idea
Table of Contents
Step 1: Discovery
HOW do I know what type of funding I need and WHERE do I start? Narrowing down the BEST funding option for your needs involves research, strategic planning and a little MYTH-BUSTING.
Step 2: Story Development
How do I know what I need to qualify for funding? The most important part of the funding process is being able to communicate your business vision clearly.
Step 3: Market Analysis
How do I know there is a market for my product/service? Sometimes a business idea can be great in your mind, but finding others willing to pay good money for your product or service may prove difficult.
Step 4: Viability Analysis
Is my Business Model a REALISTIC and WORKABLE model? The viability of your new or existing business depends on more than just a good product or service.
Step 5: Funding Analysis
HOW will I know how much it will cost to start and grow my business? The funding analysis is where you will determine how much start-up capital is needed, the sources of capital, anticipated return on investment and other financial considerations.
Step 6: Document Preparation
What do I need to prepare to get my money? Keep in mind that bankers, investors and funding agents are inundated with business owners wanting money. Position yourself so you catch their attention.
Step 7: Pitch Your Program
“The simpler it is, the better.” Pitching your idea to investors, regardless if they are bankers, Angel or Venture investors, can be intimidating, so prepare by putting yourself in the investor’s shoes.
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Danna Olivo
Danna is a Business Growth Strategist, Author, Speaker and CEO of MarketAtomy, LLC. Her passion is working with small first stage entrepreneurs to ensure that they start out on the right foot and stay on the path to financial freedom. Danna understands the intricacies involved in starting and running a successful business. Her efforts extend beyond the initial strategic planning process on into the implementation and monitoring phase. As an intricate component ingrained into her client’s business structure, she works diligently to keep her client’s accountable and on track to fulfilling their success goals.
