Building a Social Media Digital Footprint #3 – An interview with Brandon Falcon of Falconics Inc.

Danna We are joined once again for our exclusive interview with Brandon Falcon from Falconics. Today we’re continuing with our social digital footprint series, focusing on Instagram and Pinterest. Now, I’ll be honest with you, as a business owner, I kind of avoided both of these platforms in the past because for some reason, I got the impression that these two platforms were really for the young teens and college students. Brandon kind of opened my eyes to how wrong I was. Keep reading as he explains the benefits that these two platforms bring to the table.

Brandon, we’ve gotten such a positive response following our previous segments in this series, especially right now with what we’re going through with the economic situation and COVID19. Before we get started on the details of each of these platforms, talk about what is the difference between Pinterest and Instagram and what are the markets that each serve?

Brandon Great question! Both of these platforms are very unique with their heavy focus on graphic-based content, meaning photos and video. Some other platforms such as your Facebook, Twitter, and LinkedIn don’t necessarily require imagery or video constantly. Instagram and Pinterest require graphics and video as a prerequisite to even be on their platform. The content has to have some kind of imagery, which is a great way to start off your content creation! 

What makes these platforms unique, like Instagram, is that you definitely see a younger demographic with it, than say Facebook or LinkedIn, but it has its own benefits. That’s probably one of the reasons why Facebook picked them up as a partner company. They saw the benefits of capturing more of this market. It does allow for a slightly younger demographic, but that has quickly evolved and changed over the past couple of years and has been a lot more widely utilized in social strategies because its audience is very similar to Facebook. They share a lot of the same users. The biggest advantage is that it’s heavily mobile-focused.

It’s a very simple interface. Obviously, they all allow you to scroll and so on and so forth, but the difference is it’s really photo, video, graphic style content, very simple and straightforward. It’s great for allowing really small businesses or businesses of any size to portray a very high quality image and story that carries a message. Instagram is more of a behind the scenes type platform versus Facebook. It might be a little bit more professional in content. Well-worded content, combined with good imagery, brings a more professional look. Usually, Facebook and LinkedIn go that way. Instagram is a little more subtle, friendly, inviting, and it seems to get a lot more engagement because of that, with likes, comments, shares, clicks, those types of things. Instagram on the other hand, brings a heavy focus on photos, videos and graphics, but it doesn’t necessarily focus on consistent content that’s really time-sensitive. Pinterest content actually gets better over time, so we like to refer to it like a fine wine, and we call it a wine platform as it ages. Facebook content can be repurposed later on platforms like Pinterest and it will continue to get stronger and better over time. The biggest difference between Facebook and LinkedIn or Pinterest and Instagram is like I said, it’s content grows with age. It does better on Pinterest than other platforms where it doesn’t do as well.

Danna One of the things that you would have taught me, especially with the Pinterest site, is the communities and how you can use those communities to help expand your reach. Is that the same thing with Instagram as well? Or where does that come in? Because of Pinterest, what you explained to me and what I see is you can expand your reach quite rapidly. 

Brandon Definitely, Pinterest is very unique with its communities or what we call shared boards. There’s hundreds of thousands of shared boards out there that you can interact with other like-minded people. I’m on some cooking boards, some marketing ones, a lot of other types of boards… We can manage individual shares into this centralized board and we all can see each other’s content. The great way to utilize as a small business is to either create one or you can jump on a board with one that’s already created and share content with those that are either gonna be most likely to use your content or those that are most likely to distribute your content because it serves them as well. For example, I love sharing content, or our company creates micro articles or blogs, sharing them to boards for other marketers, maybe they’re a writing professional or blogger, and so forth.

Get the full interview by listening to Episode #24 on the Charged Up Studio Podcast at

MarketAtomy, LLC is a growth development-learning environment for small and medium business owners with one goal in mind…to empower them with the tools and knowledge needed to build their business on a rock-solid foundation. Through foresight and fortitude, entrepreneurial dreams become a reality. For more information, please visit Visit MarketAtomy.Academy to find out about the only Learning Management System developed for early-stage business growth.

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