As entrepreneurs it’s difficult to develop a leadership culture that challenges the “status quo” without putting yourself on the line. For years I have been challenged repeatedly on my so-called “Thinking Outside The Box” mentality. It is both my strength and my weakness. My ideas tend to be so grandiose at times that others either…
I have been working for the past year and half to break into the Digital Marketing arena to help brand MarketAtomy before my target market with informational webinars. I knew THAT this was important to do for my business…I even knew WHAT the subject matter and message would be, but I still kept putting it…
Have you ever dreamed of working in radio? Well today that dream is not that far off. In fact, anybody can become a radio celebrity with just a few clicks of a button on your computer. It is called Podcasting. I am currently developing my platform to introduce my own podcast entitled Radio EBS –…
Today I am presenting before a group of new entrepreneurs the importance of Market Research and Analysis in growing their businesses. It is fascinating how many individuals jump into the world of entrepreneurship without truly knowing who their IDEAL customers are, where they are located and how to reach them. In an environment that is…
Thinking of Taking a Chance on Your Own? So, you are thinking that you want to start your own business…but you don’t know where to start? You are ready to take the chance but unsure of whether it is the right time. Motivation is the first step in determining whether you are ready to…
To What Degree Should the FEAR of Competitive ESPIONAGE determine your Marketing/PR Program? Good News….Bad News. Which would you like first? Here’s the good news – business has been tough over the past several years…but the economy is finally showing signs of strengthening and demonstrating some stability. Now for the bad news – Although things are looking…
Recently I attended a business networking breakfast where the guest speaker was a professional “storyteller.” What occurred to me as I was drawn in … listening to his amazing story is that even with all the years of marketing and business development experience I may have, there is still so much more that I don’t…
