I have a very good friend and mentor named Don Ward that has built an influential empire around himself merely through the exchange of FAVOR. I had never heard the term used in this context before meeting Don, but it has always been a philosophy I have adhered to all of my life without even…
Entrepreneurship is all about selling a commodity (service or product) that people want or need at a price they’re willing to pay. The experience the customer walks away represents the true value that you bring to the table. It is what will keep them coming back and have them broadcasting their experience to all of…
I have been working for the past year and half to break into the Digital Marketing arena to help brand MarketAtomy before my target market with informational webinars. I knew THAT this was important to do for my business…I even knew WHAT the subject matter and message would be, but I still kept putting it…
Creating Brand Awareness Recently I attended a business networking breakfast where the guest speaker was a professional “storyteller.” What occurred to me as I was drawn in … listening to his amazing story, is that even with all the years of marketing and business developmentexperience I have and understanding the importance of having a Branding…
Last time I went to a show in the Amway Arena in Orlando I couldn’t help but notice the staging, lighting, graphics and everything that went into this massive production. Every little detail reinforced and built upon the theme of the entire concert perfectly. Although the artists are amazingly talented, the imagery just enhanced the…
Your Branding Strategy lays the roadmap for the message you want to communicate to your customers and the world about your company. How you want to be known…what do you want to first pop into the head of a client who thinks of you. Quality? Dependable? Expert? When I say “it’s the real thing”…what do…
We all have heard the concept of Branding Strategy but do you have one? Do you know if your marketing message is being received? Are you sure it is the right message? Have you checked lately? Have you ever had the experience of a common marketing concept explained in a way that shed a whole…
How many times have you been knee-deep in a proposal and had 3-4 fellow colleagues standing in line clamoring for marketing materials to take to some new business development initiative? Sound familiar. If you are anything like me, when I am in proposal mode…my only response is to LEAVE ME BE! I have had others…
Last week’s blog centered on the art of marketing to create perception or branding strategy. After a meeting this morning with an engineering prospect who sought me out to help him develop a strategy to create inroads into the AEC environment, I thought that I would expand further on the topic of creating perception in today’s…
I have been working in this industry for quite a few years and I am still amazed at the length of time it takes industry decision-makers to realize that just because it has always been done a certain way, does NOT mean it is right today. Times they are a changin’. It is time to…
