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Branding Strategy

MarketAtomy
Branding
Branding Strategy
Business
Business Development
Industry
Marketing
Partnerships in Business
April 11, 20190Comments

Courting Public Favor To Scale A Business

I have a very good friend and mentor named Don Ward that has built an influential empire around himself merely through the exchange of FAVOR. I had never heard the term used...
by Danna Olivo
Branding
Branding Strategy
Business
Customer Service
Strategic Planning
October 31, 20170Comments

S.E.R.V.I.C.E. = The KEY Enhancing Customer Experience

Entrepreneurship is all about selling a commodity (service or product) that people want or need at a price they’re willing to pay. The experience the customer walks away...
by Danna Olivo
Branding
Branding Strategy
Marketing
Marketing and Advertising
Social Media
Social Media Marketing
August 21, 20170Comments

Wolf Under Fire!

I have been working for the past year and half to break into the Digital Marketing arena to help brand MarketAtomy before my target market with informational webinars. I knew...
by Danna Olivo
MarketAtomy
Branding Strategy
Business Development
Social Media
June 20, 20160Comments

Branding Strategy and the Art of Storytelling

Creating Brand Awareness Recently I attended a business networking breakfast where the guest speaker was a professional “storyteller.” What occurred to me as I was drawn in …...
by
Branding Strategy
June 20, 20160Comments

Branding Strategy: Marketing – More Than Meets The Eye

Last time I went to a show in the Amway Arena in Orlando I couldn’t help but notice the staging, lighting, graphics and everything that went into this massive production....
by
Branding Strategy
Social Media
June 20, 20160Comments

Branding Strategy – The Importance of Managing Communication Tones

Your Branding Strategy lays the roadmap for the message you want to communicate to your customers and the world about your company. How you want to be known…what do you want...
by
Branding Strategy
Social Media
Strategic Planning
June 20, 20160Comments

Branding Strategy – Are You Sending the Right Message?

We all have heard the concept of Branding Strategy but do you have one? Do you know if your marketing message is being received? Are you sure it is the right message? Have you...
by
Branding Strategy
June 14, 20160Comments

Be Your Own Captain…Man The Plank

How many times have you been knee-deep in a proposal and had 3-4 fellow colleagues standing in line clamoring for marketing materials to take to some new business development...
by Danna Olivo
Branding Strategy
June 14, 20160Comments

Branding – Creating Your Own 60-Second Commercial

Last week’s blog centered on the art of marketing to create perception or branding strategy. After a meeting this morning with an engineering prospect who sought me out to...
by Danna Olivo
Branding Strategy
June 14, 20160Comments

All Anyone Wants Is An UNFAIR ADVANTAGE!

I have been working in this industry for quite a few years and I am still amazed at the length of time it takes industry decision-makers to realize that just because it has...
by Danna Olivo
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