DAVNA strategically teams with creative thinking individuals committed to not only the growth of small and micro entrepreneurs but also to the advancement and introduction of new methodologies and techniques designed to aid in our overall goals. Following is a contributing blog from one of our strategic partners who brings a wealth of experience and knowledge on the social side of the branding equation.
By Darrien Hill, YDG Marketing
With over one billion active users, Facebook is one of the most—if not the most—powerful marketing platforms today. It is not at all surprising that most businesses today take advantage of this widespread reach to promote their businesses.
However, we all know that simply creating a Facebook page for your business is not enough to get people in the door. You need to get people to like your posts and keep them engaged with your activities. How then, do you increase Facebook likes and engagement with your social media audience?
1. Share Fun Facts Directly Related to Your Brand
Let us admit it: crazy, fun facts sell. Facebook users just cannot help but clicking on posts and topics that are completely out of the ordinary.
Keep in mind, though; even crazy and fun facts should have a connection to the brand image you are promoting. You should choose and post fun facts that relate to your service, products, or employees.
2. People Just Love Tips
If you have something worth sharing, please do. Be generous with what you know. Whether it is your knack for scoring the best travel deals or finding the best car insurance providers, Facebook users just cannot resist reading about tips.
Post photos and tips that will be useful to your Facebook audience and friends. If you have a photography business, for example, post great photos you have taken and write a few tips on how your audience can capture fantastic photos using their cell phone cameras.
The important thing to remember is to keep these posts interesting, useful, and empowering. A clear understanding of what your Facebook audience is interested in will help you identify posts that many people will like and share.
3. Ask and Encourage Questions
The surest way you can get your Facebook audience to engage is to ask them to do so. Again, it is important to know your audience well. Asking relevant questions will capture the attention you want. Encouraging your audience to ask questions by adding a personal twist to your posts will keep the comments and discussions coming.
4. Feedback Does Not Hurt
If there is one true thing about Facebook and other social media platforms, it is that people just love sharing their opinions. If your Facebook audience loves to give feedback and make their opinions heard, who are you to stop them?
One tip is to post two different photos that you plan to use for a promotional event. Post these photos side by side and ask your Facebook followers which one they like best. In addition, encourage them to share the post to their friends to get more involvement. Ask them for feedback about a recently launched product line.
Ask them what they did and did not like about it. Ask them if they would recommend the product to friends; and if not, why. Feedback is your audience getting involved.
Always keep an open mind about new ways you can get your Facebook audience engaged with your posts. Stay focused and you will be surprised at the results that will follow.