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September 17, 2015by Danna Olivo in Branding Strategy, Market and Product Research, Marketing, Marketing and Advertising, Metric Analysis, Strategic Planning

Can You Effectively Survive Doing Business In A Vacuum?

To What Degree Should the FEAR of Competitive ESPIONAGE determine your Marketing/PR Program? Good News….Bad News. Which would you like first? Here’s the good news – business has been tough over the past several years…but the economy is finally showing signs of strengthening and demonstrating some stability. Now for the bad news – Although things are looking…

November 14, 2011by Danna Olivo in Branding Strategy, Business Development, Marketing and Advertising, Partnerships in Business, Strategic Planning

Your Strategic Plan – Your Guiding Light

Your Strategic Plan – Your Guiding Light “FOCUS – Follow one course until successful” Gary Ryan Blair Your business Strategic Plan is the cornerstone of your business. All businesses must have a clear vision of who they are, who their customers are and most importantly why their company is the right answer. You have to…