I have been working for the past year and half to break into the Digital Marketing arena to help brand MarketAtomy before my target market with informational webinars. I knew THAT this was important to do for my business…I even knew WHAT the subject matter and message would be, but I still kept putting it on the back burner for a number of reasons. I kept telling myself that it would happen when the time was right…It had to be perfect before I put it out there…That no one would want to hear what I had to say. All the while I was telling people at networking events and social gatherings that this is what I had planned and to watch for more information.

You’ve heard the story about the boy who cried wolf right? Well that is the message I was putting out there among my peers. It even got to the point that one time someone came up to me after I said this and told me…”I’m still waiting, when are you going to make it happen?”

It just so happened that I was at another networking event just last week and the subject came up. I debated how I would address this once again …“I couldn’t say that I’m going to do this and not have a plan in place to make it happen.” Therefore, I did the most asinine thing possible. I told them that I was BETA launching my first webinar next week and I was making it available at three different times. I was looking for people to give me feedback on my webinar content and the delivery of said content.

Once I put it out there, there was no taking it back. For the next 4 days we spend long hours fine-tuning our presentation and ultimately delivered as promised. The feedback we got was extremely positive and enlightening. The added bonus was that I did get 1 of my BETA viewers to sign up for the next portion of the webinar series.

The point I am trying to make here is that there are times when you have to take a leap and trust that everything will come together. If I hadn’t put myself out there with a commitment to deliver as promised, I would probably still be procrastinating today.


Danna is a Business Growth Strategist and CEO of MarketAtomy, LLC. Her passion is working with small first stage entrepreneurs to ensure that they start out on the right foot and stay on the path to financial freedom. Known as the Business Birthing Specialist, Danna understands the intricacies involved in starting and running a successful business. As an intricate component ingrained into her client’s business structure, she works diligently to keep her clients accountable and on track to fulfilling their success goals.

A graduate of the University of Central Florida’s College of Business. She brings more than 35 years of strategic planning experience in business, marketing and business development both nationally and internationally.

Danna is not only a professional business growth strategist but has worked as an International Strategist within the country of Brazil, is a public speaker and #1 Best Selling Author on Amazon with “Success From The Heart.”



Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.