Category: International Brokering

Market and Product Research – Can You Effectively Survive Doing Business In A Vacuum?

market and product research – to what degree should the fear of competitive espionage determine your marketing/pr program? Good News….Bad News. Which would you like first? Here’s the good news – business has been tough over the last few years…but the economy looks to be at the bottom and things are starting to look up….

Bring It On! Trazê-lo em

I just watched a YouTube video recorded by young a Brazilian woman boycotting the upcoming 2014 FIFA games http://www.youtube.com/watch?v=ZApBgNQgKPU. Throughout the video the author berates the decision makers for bringing and promoting the games in Brazil, claiming that the information being released to the public is not the actual story. She implies that the primary…

Social Media- Can a Service Based Company Get Business utilizing Social Media?

Can a Service Based Company Get Business utilizing Social Media?   Social Media is all the rage these days, if you haven’t been invited by colleagues to their Linked In, Facebook or Twitter accounts you’ve been living under a rock. Yet skepticism as to whether social media has a place in the corporate world is still very…