Metric Analysis – MarketAtomy

December 16, 20200Comments

How the #$%& Do I plan for 2021 With COVID-19 On My Back?

The thought of Strategic Planning during a time of uncertainty due to the ongoing pandemic, economic crisis, and a somewhat controversial election may seem daunting. Some may be putting off

by Danna Olivo

Branding Strategy

Market and Product Research

Marketing

Marketing and Advertising

Metric Analysis

Strategic Planning

November 11, 20150Comments

Market Research…Getting The Answers You Need!

Today I am presenting before a group of new entrepreneurs the importance of Market Research and Analysis in growing their businesses. It is fascinating how many individuals jump into the

October 3, 20150Comments

Strategy…Corporate SUCCESSion Plan!

Why is it that the word “strategy” forces even hard-core executives to cringe? Two reasons come to mind. First strategies force them to confront a future that they have only

by Danna Olivo

Branding Strategy

Market and Product Research

Marketing

Marketing and Advertising

Metric Analysis

Strategic Planning

September 17, 20150Comments

Can You Effectively Survive Doing Business In A Vacuum?

To What Degree Should the FEAR of Competitive ESPIONAGE determine your Marketing/PR Program? Good News….Bad News. Which would you like first? Here’s the good news – business has been tough over

by Danna Olivo

Branding Strategy

Business Development

Marketing and Advertising

Metric Analysis

Strategic Planning

June 25, 20150Comments

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 6 of 7 part series) “V” is for Versatile DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller

by Danna Olivo

Business Development

Market and Product Research

Marketing and Advertising

Metric Analysis

Uncategorized

February 10, 20140Comments

Without Customers…There Is NO Business!

Pretty simple right? You would think so if you could read minds, predict the future or had the power of persuasion over others. It would be SO simple if you

September 16, 20110Comments

Metric Analysis and Managing your Reputation

Service to others is the rent you pay for your room here on earth. Muhammad Ali I just returned from a 3 day cruise and what stands out in my

by Danna Olivo