Branding Strategy – Page 4

June 14, 20160Comments

Branding – Creating Your Own 60-Second Commercial

Last week’s blog centered on the art of marketing to create perception or branding strategy. After a meeting this morning with an engineering prospect who sought me out to help him

by Danna Olivo

Branding Strategy

June 14, 20160Comments

All Anyone Wants Is An UNFAIR ADVANTAGE!

I have been working in this industry for quite a few years and I am still amazed at the length of time it takes industry decision-makers to realize that just

by Danna Olivo

Branding

Branding Strategy

Personal Strategy

June 14, 20160Comments

Personal Branding – One Degree of Extra Effort

Personal Branding – be known for giving that little extra! Have you ever had one of those days when everything that happened seemed to culminate into one big finale? Today I

by Danna Olivo

Branding Strategy

Personal Branding

June 14, 20160Comments

Personal Branding Strategy – What’s Inside IS Reflected By It’s Book Cover

personal branding strategy “Your Image…Your Choice”. That is the tagline for the business of my new “best friend” Varian with Chosen Image Group. For those who don’t know already, I have been

by Danna Olivo

Branding Strategy

Market and Product Research

Marketing

Marketing and Advertising

Metric Analysis

Strategic Planning

November 11, 20150Comments

Market Research…Getting The Answers You Need!

Today I am presenting before a group of new entrepreneurs the importance of Market Research and Analysis in growing their businesses. It is fascinating how many individuals jump into the

October 13, 20150Comments

The Game Of CHANCE…Evasive or Strategic?

Thinking of Taking a Chance on Your Own? So, you are thinking that you want to start your own business…but you don’t know where to start? You are ready to take the

October 3, 20150Comments

Strategy…Corporate SUCCESSion Plan!

Why is it that the word “strategy” forces even hard-core executives to cringe? Two reasons come to mind. First strategies force them to confront a future that they have only

by Danna Olivo

Branding Strategy

Market and Product Research

Marketing

Marketing and Advertising

Metric Analysis

Strategic Planning

September 17, 20150Comments

Can You Effectively Survive Doing Business In A Vacuum?

To What Degree Should the FEAR of Competitive ESPIONAGE determine your Marketing/PR Program? Good News….Bad News. Which would you like first? Here’s the good news – business has been tough over

by Danna Olivo

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