Branding Strategy – Page 3

October 8, 20190Comments

Think PINK!

As we enter October and focus on Breast Cancer Awareness, I’m faced with the realization that this disease is no longer just another cause but a rude awakening to the

by Danna Olivo

Branding

Marketing and Advertising

May 4, 20190Comments

Good Companies Grow No Matter What!

Every business demands growth, and double-digit growth is the dream of every dedicated business owner, even when lackluster results show up at quarter’s end. Most entrepreneurial business owners need a guide

Partnerships in Business

April 11, 20190Comments

Courting Public Favor To Scale A Business

I have a very good friend and mentor named Don Ward that has built an influential empire around himself merely through the exchange of FAVOR. I had never heard the

October 31, 20170Comments

S.E.R.V.I.C.E. = The KEY Enhancing Customer Experience

Entrepreneurship is all about selling a commodity (service or product) that people want or need at a price they’re willing to pay. The experience the customer walks away represents the

by Danna Olivo

Branding Strategy

June 20, 20160Comments

Branding Strategy: Marketing – More Than Meets The Eye

Last time I went to a show in the Amway Arena in Orlando I couldn’t help but notice the staging, lighting, graphics and everything that went into this massive production.

Branding Strategy

June 14, 20160Comments

Be Your Own Captain…Man The Plank

How many times have you been knee-deep in a proposal and had 3-4 fellow colleagues standing in line clamoring for marketing materials to take to some new business development initiative?

by Danna Olivo

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