Category: Branding Strategy

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 7 of 7 part series) “E” is for Evolving DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. Evolving – The END is Not Really The END! We’ve come to the end of…

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 6 of 7 part series) “V” is for Versatile DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. Building a Versatile Marketing Campaign? When planning any campaign whether long or short term it…

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 5 of 7 part series) “I” is for Integrated DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. What is an Integrated Marketing Campaign? Let’s first take a look at the word “Integrated”……

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 4 of 7 part series) “T” is for Targeted DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. So far we have covered the Affordable and Current components that make up the A.C.T.I.V.E….

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 3 of 7 part series) “C” is for Current DAVNA’s A.C.T.I.V.E. Marketing concept highlights the six elements that make up an effective living-breathing branding campaign capable of maneuvering the economic roller coaster today’s entrepreneurs face in the consumer marketplace. We covered Affordable campaigns in our last post. This post will focus on the Current…

4 Powerful Ways to Increase Facebook Likes and Engagement

DAVNA strategically teams with creative thinking individuals committed to not only the growth of small and micro entrepreneurs but also to the advancement and introduction of new methodologies and techniques designed to aid in our overall goals. Following is a contributing blog from one of our strategic partners who brings a wealth of experience and…

Six Elements of an A.C.T.I.V.E. Marketing Campaign for Small Business

(Part 1 of 7 part series) Entrepreneurs seeking to grow a business in a stable economy face numerous challenges on any given day. Throw in an economic recession that is struggling to come out on the other side, and the challenges increase ten-fold. So what does this say about the future outlook for small business…

Your Strategic Plan – Your Guiding Light

Your Strategic Plan – Your Guiding Light “FOCUS – Follow one course until successful”  Gary Ryan Blair Your business Strategic Plan is the cornerstone of your business.  All businesses must have a clear vision of who they are, who their customers are and most importantly why their company is the right answer.    You have to…