Category: Uncategorized

Are We There Yet?

Any of us out there with kids have heard those four words at one time or another. This blog is taken from the journals of my husband (with his permission), as encouragement to any of you considering taking the entrepreneurship leap or just looking for that next “inspiration” in life. Again I observe that sadly…

Social Media- Can a Service Based Company Get Business Utilizing Social Media? (Part II)

Strategic Planning When incorporating Social Media into your Marketing program…it is important to begin with a strategy. Just like any other marketing tool, the social media strategy should incorporate the 5 primary strategic components: Describe your company’s unique selling proposition (USP). Define your target market. Point out the benefits of your products or services. Identify…